2011 is gone, and 2012 has rolled in without missing a beat. The social media marketing industry is growing in leaps and bounds. I often hear business people say social networking is like the Wild Wild West! So answer this question for me personally. Would it be valuable in the event that you knew the future social media trends for 2012? How wonderful would it be to know what trends are in store for the coming year? Could you adequately plan this rapidly changing industry? In this article, I provide my 2012 predictions for the evolving trends in the social-networking industry. It certainly is gratifying when my predictions become a reality. My predictions are not predicated on any kind of special powers. They are based on my industry research, what I read and what I see happening every day in my work. My accuracy rate in the social media industry has been about 97 percent. However, even though I’m wrong it’s only because my timeline finished up being longer than I thought it had been going to be. I have a knack for spotting social media marketing trends. And this article lists four powerful trends unfolding right now. You can benefit from what I say or ignore me, the choice is yours. Either way these trends will unfold because the year progresses. So continue reading and heed my advice. Prepare your social media marketing campaigns to make the most these trends for 2012 and beyond.
Prediction #1) SOCIAL MEDIA MARKETING Networks and Marketing will continue to grow at an alarming rate.
Last year Facebook grew from around 600 million to 800 million users based on whose numbers you believe. Twitter and LinkedIn also both showed growth and added many new features, (in addition they both acquired several new partners and internet assets). Increase this, Google started Google+, and Microsoft is reported to be in the works of creating their own social networking. The adoption rate of small business will lead the way, but expenditures by large corporations will exceed that of both small and medium-size businesses. My first advice to you is; create and implement “a worker social media use policy” to regulate business hour usage. Second, create a social media marketing intend to reach and engage this enormous market. Combining both engagement and pay per click campaigns work best.
Prediction #2) Among the largest players in the social media marketing arena can make a “miss step” in 2012.
I believe that one of the very best four SOCIAL MEDIA MARKETING Network companies will make a costly mistake causing them to reduce significant market share. Right now several of the larger social media marketing giants like Facebook, Twitter, and LinkedIn all share one crucial flaw. They make an effort to make it extremely difficult to communicate with them. Take Facebook, for example. They don’t list any contact information apart from a Facebook page. Sure they will have lots of help pages. Yes, Facebook includes a blog, plenty of YouTube videos, but provides no phone number where one can call and speak to a individual? They do have a Facebook page you can enter suggestions on, but that’s it. What happens when you get yourself a strange message from Facebook, or you’re having difficulty together with your account? You post a note and never get a reply! Twitter and LinkedIn aren’t much better. They don’t list a contact contact number or address either. However, I have found that they do answer your email and posted messages, although it sometimes takes given that seven days to acquire a reply.
In my opinion, of the most notable three social media marketing companies, LinkedIn provides the best service. Google is new in this game. It’s not as an easy task to lump them in with all of those other social media giants yet. However, I can tell you that Google includes a notoriously poor customer support reputation. It has been my experience with Google that the grade of service you receive depends upon the person you get on the phone. Fortunately that you may get someone on the phone! Google does list contact numbers. My advice to any business is simple, be ready to make changes to your social media campaign if need be. Furthermore, if you’re using the top four social media services, make a backup of your data. This is if you happen to opt to make “the switch” and ditch one of these players.
Prediction #3) Google+ will become one of many top 3, in the social networking arena by the end of 2012.
I know I’m going from a limb here, but I really believe this is inevitable. Google’ Lifestyle Enhancement and current customer base allows Google+ to cultivate at a considerably faster pace than other social media marketing sites. The exact number of Gmail users is not public, but we can say for certain that it is huge! I’ve read estimates ranging from about 190 million to 250 million accounts. Furthermore, Google owns so many internet properties, they can easily integrate the use of these properties into their social networking. This adds value with their social network. Add to this, the point that Google owns Google Search, Google AdWords, YouTube, Blogger and Picasa. Are you starting to get the picture? Google is gigantic. Google controls the lion’s share of internet traffic and advertising dollars.
Google has also been able to produce a social-networking product that is simple to use, internet search engine friendly and innovative. These qualities’ have made them the internet leader they are today. I am not sure that they can keep this frantic pace forever, but for 2012, it’s a done deal. My advice to you is to review what your location is spending your advertising money and see if it makes sense using any of the Google properties. If you’re a person, and also have been waiting on the sideline with Google+, stop what you’re doing and take the 10 minutes to create a Gmail and Google+ account. In the event that you curently have a Gmail account, this will only take you about five minutes. The bonus here is you can also setup a Google+ Brand page with out a lot of fuss.